Don't waste my time
I need to buy something. I search on Amazon to get a reference price. Amazon says it’s 50€. Then I search the web for individual shops.
I land on your website. You have the same product, great. You’re selling it for 55€, but that’s fine. I am willing to pay little bit more to support people who try to live in the era of monopolies. I add it to cart and proceed to checkout.
Then, one of the following 2 happens:
- You allow ordering as guest. I am happily buying. End of story.
- You ask for an account.
Crap. Why would I need an account on your website? Especially if it’s a product I will not need again. Anyway, depending on the price and my available time, I am probably skipping your website. But if I don’t have too many options (or have too much time), I create an e-mail alias on my server: yourwebsite@mydomain.com.
Then again, one of the following 2 happens:
- I create an account with my alias address. I buy the thing. That alias is deleted some time after product is delivered to me. Another end of story.
- Your website does not accept my address. It says “please give a valid address”. You clearly expect a Gmail/Hotmail account or similar.

Why?
I’ve even accepted to pay more (plus shipping) on your website. I am a weirdo who cares, instead of ordering over the big shop with 2 clicks like LITERALLY EVERYONE ELSE. Why do you do this to me?
Fuck you and your website. I quit and search for another source. If I don’t have options/time/patience left, I simply buy on Amazon.
If I am going to vote with my wallet; I’d give my money to a monopoly, rather than an idiot.